Session 8 - Debrief of finished items

Debrief of finished items

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Session 7 - Finishing off the marketing plan

Marketing Plan - Google Doc Class discussion to finalise the marketing plan Work on Document Make decisions on what to keep and what is relevant Print Marketing items Based on information in the Marketing Plan, Create 4 different marketing print items. The following criteria will be applied to your marketing items: Matches the requirements in your marketing plan   Has been proof-read and contains correct spelling and grammar unless appropriate    Is visually appealing – i.e. suitable for target audience, colours appropriate and inclusive.   Complies with current Copyright legislation   What things could this include? Examples include: Posters and Flyers Tri-fold brochures A4/A5 brochures Postcards Business cards Calendars Maps DL Cards Bookmarks Can you think of anything else   How will the items be distributed?
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Session 6 - Writing Copy

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Writing Copy Watch the following videos from Lynda.com https://www.lynda.com/Business-Online-Marketing-tutorials/What-copywriting/149250/175045-4.html https://www.lynda.com/Business-Online-Marketing-tutorials/Types-marketing-copywriting/149250/175046-4.html https://www.lynda.com/Business-Online-Marketing-tutorials/Writing-headline/149250/175056-4.html https://www.lynda.com/Business-Online-Marketing-tutorials/Using-typography-effectively/149250/175061-4.html The following articles may provide some helpful advice for writing great marketing materials. http://www.writewaysolutions.com/blog/433/7-steps-to-writing-an-effective-marketing-piece/ https://support.office.com/en-us/article/Tips-for-writing-effective-marketing-publications-e257b6f3-fbc7-46c4-ac31-ddfecdbfc4ef http://smallbusiness.chron.com/write-copy-marketing-materials-66626.html http://mayecreate.com/blog/tips-for-writing-successful-company-marketing-materials/ Spelling and Grammar Please make sure that ...
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Session 5 - Using Publisher to create print materials

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Publisher Lynda.com Tutorial. The first is he link to the course, but I have selected certain videos that I thought were important. Don't forget to download the files if you want to practice along with the tutorial https://www.lynda.com/Publisher-tutorials/Publisher-2016-Essential-Training/379652-2.html?org=chisholm.edu.au This is the Full Playlist I recommend Brief Rundown on Publisher features Microsoft Publisher is Microsoft's Desktop Publishing tool. It is part of the Professional or Enterprise version of Microsoft Office. It has a similar look and feel to Word and the other Office 2010 or 2013 applications. There are many templates available in Publisher, but as creating a document using a template is easy, we will concentrate on the features of Publisher and where it differs from Word. Start by creating a blank document. One of the main differences is that Publisher has lots of features that are purely there to help you lay out your document. ...
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