Session 2 - The Marketing Plan

Last week we had a look at the definition of marketing and read a few articles on why we should create a marketing plan. The reason we create a marketing plan is to get clear objectives as to what we want  to achieve with a particular marketing campaign and be able to measure our success.

You may use a template to create your marketing plan  or you use the headings in the Our Community website link.




Why write a marketing plan

http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-plan-template


https://www.business.gov.au/Info/Plan-and-Start/Develop-your-business-plans/Marketing/Develop-a-marketing-strategy

Other Marketing Plan Templates

Australian Government Business.gov.au
http://www.business.gov.au/business-topics/templates-and-downloads/Pages/marketing-plan-template-and-guide.aspx

Our Community - Not for profit organisations
http://www.ourcommunity.com.au/marketing/marketing_article.jsp?articleId=1510


The 4Ps,  5Ps or 7Ps of the Marketing Mix


http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-mix-strategies-and-tactics

https://knowhownonprofit.org/campaigns/brand/marketing-1/marketingmix



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