2017 Certificate IV LIS Marketing

Marketing Plan - Google Doc Class discussion to finalise the marketing plan Work on Document Make decisions on what to keep and what is relevant Print Marketing items Based on information in the Marketing Plan, Create 4 different marketing print items. The following criteria will be applied to your marketing items: Matches the requirements in your marketing plan   Has been proof-read and contains correct spelling and grammar unless appropriate    Is visually appealing – i.e. suitable for target audience, colours appropriate and inclusive.   Complies with current Copyright legislation   What things could this include? Examples include: Posters and Flyers Tri-fold brochures A4/A5 brochures Postcards Business cards Calendars Maps DL Cards Bookmarks Can you think of anything else   How will the items be distributed?

Writing Copy Watch the following videos from Lynda.com https://www.lynda.com/Business-Online-Marketing-tutorials/What-copywriting/149250/175045-4.html https://www.lynda.com/Business-Online-Marketing-tutorials/Types-marketing-copywriting/149250/175046-4.html https://www.lynda.com/Business-Online-Marketing-tutorials/Writing-headline/149250/175056-4.html https://www.lynda.com/Business-Online-Marketing-tutorials/Using-typography-effectively/149250/175061-4.html The following articles may provide some helpful advice for writing great marketing materials. http://www.writewaysolutions.com/blog/433/7-steps-to-writing-an-effective-marketing-piece/ https://support.office.com/en-us/article/Tips-for-writing-effective-marketing-publications-e257b6f3-fbc7-46c4-ac31-ddfecdbfc4ef http://smallbusiness.chron.com/write-copy-marketing-materials-66626.html http://mayecreate.com/blog/tips-for-writing-successful-company-marketing-materials/ Spelling and Grammar Please make sure that ...

Publisher Lynda.com Tutorial. The first is he link to the course, but I have selected certain videos that I thought were important. Don't forget to download the files if you want to practice along with the tutorial https://www.lynda.com/Publisher-tutorials/Publisher-2016-Essential-Training/379652-2.html?org=chisholm.edu.au This is the Full Playlist I recommend Brief Rundown on Publisher features Microsoft Publisher is Microsoft's Desktop Publishing tool. It is part of the Professional or Enterprise version of Microsoft Office. It has a similar look and feel to Word and the other Office 2010 or 2013 applications. There are many templates available in Publisher, but as creating a document using a template is easy, we will concentrate on the features of Publisher and where it differs from Word. Start by creating a blank document. One of the main differences is that Publisher has lots of features that are purely there to help you lay out your document. ...

Paper Sizes A Series In the print industry, there are a range of paper and card stock sizes that are available. Some you will have already come across such as A4 paper and DL envelopes. The A series paper sizes are defined in ISO 216 (International Organisation for Standardization www.iso.org ). A0 is the largest and has an area of one square metre, A1 is half the size of A0, A2 is half the size of A1 and so on. Paper also comes in the B series and C series, but the A series is the most common in Australia. http://www.kalamazoo.com.au/paper-sizes/ DL Envelope Sizes Paper Weight When we talk about paper weight, we are referring to the thickness of the paper or card. ISO 536 outlines the standards for paper weights. Paper weights are measured as grams per square metre g/m2 or gsm. Because the A0 size is defined as being 1 square metre, the weight of this defines the other sizes of the same paper type. If the paper is 80gsm, which is the standard ...

Creating a Flyer Before you create a flyer, there are a few design principles worth considering. Read the following article on creating a flyer http://libraryaware.uservoice.com/knowledgebase/articles/94566-tip-flyers-and-posters Using Word So how can you apply these tips using Word? Use Text Boxes and/or Sidebars Use good quality images Use the web to find royalty free images, stock photos, or Creative Commons Images Use your own images Use images from Word or Microsoft online that are high quality or striking Other Tools Use shapes to add colour splashes Use Arrange to layer objects Use Bullets Use a Template Here is my completed Flyer Interesting Articles http://copywritematters.com/good-bad-brochure-copywriting/ https://designschool.canva.com/blog/50-brilliant-flyer-designs/ http://www.printaholic.com/15-tips-for-writing-effective-flyers/ http://design.tutsplus.com/articles/10-top-tips-for-creating-a...

Last week we had a look at the definition of marketing and read a few articles on why we should create a marketing plan. The reason we create a marketing plan is to get clear objectives as to what we want  to achieve with a particular marketing campaign and be able to measure our success. You may use a template to create your marketing plan  or you use the headings in the Our Community website link. Why write a marketing plan http://www.business.vic.gov.au/marketing-sales-and-online/increasing-sales-through-marketing/marketing-plan-template https://www.business.gov.au/Info/Plan-and-Start/Develop-your-business-plans/Marketing/Develop-a-marketing-strategy Other Marketing Plan Templates Australian Government Business.gov.au http://www.business.gov.au/business-topics/templates-and-downloads/Pages/marketing-plan-template-and-guide.aspx Our Community - Not for profit organisations http://www.ourcommunity.com.au/marketing/marketing_article.jsp?articleId=151...