Session 1 - Marketing Basics
What is Marketing? http://dictionary.reference.com/browse/marketing Dictionary.com defines marketing as: "1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling." Here is another definition: http://www.businessdictionary.com/definition/marketing.html Creating a marketing plan Before you decide what marketing materials you need, you should devise a marketing plan so that the materials that you produce will meet your organisation's marketing requirements. Marketing campaign examples Coca Cola Watch the Coca Cola "Share a Coke" campaign video https://www.youtube.com/watch?v=2X8Bd3-G6IU What do you think? Was it a clever idea? Did it work? Did it meet the objectives? Dumb Ways To Die http://mccann.com.au/project/dumb-ways-to-die/ http://www.dumbwaystodie.com/ Discuss...